The Shell station was on Route 9 in Wellesley, a busy divided multi-lane highway with heavy traffic and strong competition. At that time the oil companies were putting gas stations wherever they could, concentrating on market share rather than profitability, so there were many stations competing for the same customers. The location itself was good — Wellesley and nearby Weston were upper-class residential communities with well-maintained cars and people who cared about quality service.
Tag Archives: Wellesley
Three Fires
One thing I learned at the station was how to handle disasters. We had several, and the lesson each time was the same — there is no time to think, only to act.
The Gas Shortage
In October 1973 the oil shortage hit suddenly and without much warning. The oil company informed us that our allocation — the quantity of gas we were permitted to purchase — had been cut to a fraction of our normal supply, based on our past purchase history. From the first day, cars began lining up as soon as we opened, and within 2 hours we had sold what would normally have lasted a full day.
The IRS Visit
About 6 months after opening the Shell station, a man came in and introduced himself as an IRS agent. He said they had not received payments for employee payroll tax withholdings and wanted to see my accounting books immediately.
Learning to Run a Business
When I started at the Shell station I was not a good salesman. I felt embarrassed, for example, to check a customer’s oil and tell him he needed to add a quart, worried he would think I was trying to sell him something he did not need. On the repair side I charged too little for labor, and even when I charged what others charged I felt uncomfortable about it.
Employees
One of the ongoing challenges was managing employees. I was demanding when it came to the gas attendants — full service at the pumps, windshields washed, oil checked, everything done properly. The attendants were paid minimum wage, since the gas side of the business actually lost money once you accounted for all the associated costs. The oil companies justified this by arguing that pump traffic brought customers into the repair bays, which was where the real money was made. Most of the attendants were part time. If I caught someone skipping the windshields and they refused to do it, I fired them on the spot.
Interesting Customers — The Russian Millionaire
We had many interesting customers over those years. A few are worth mentioning.
Continue reading Interesting Customers — The Russian Millionaire
Interesting Customers — Tocci
One customer I was never entirely sure about was a man named Tocci who owned a large construction company that built schools and other public buildings on government contracts.
Interesting Customers — Sal
One evening a man dropped off his car, a nice one with an oil leak from the rear differential. Vasek was working that night and fixed it while the customer waited. His name was Sal Macarelli. He was relatively short and stocky, with shoulders about twice as wide as mine — a very powerful man.
Lamar’s Business Schemes
Before I found the programming job there was another business I was reluctantly drawn into considering, and it started with a customer named Lamar.